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Biographical Information

Ruben Ugarte

President of Practico Analytics, based in Vancouver, BC, and the author of Bulletproof Decisions and The Data Mirage. He is a featured speaker at DBTA’s Data Summit (dbta.com/datasummit), to be held in May 2023 in Boston.

Articles by Ruben Ugarte

It’s not about knowledge, it’s about action

Organizations cannot continue to digitally hoard knowledge. Investments in knowledge technology have to pay and provide an ROI. It all starts by making different decisions.